Pleasure principles: A review of research on hedonic.
The consumption of products based primarily on the desire to experience pleasure and happiness.
In economics, hedonic regression or hedonic demand theory is a revealed preference method of estimating the demand for a good, or equivalently its value to consumers. It breaks down the item being researched into its constituent characteristics, and obtains estimates of the contributory value of each characteristic. This requires that the composite good being valued can be reduced to its.
Hedonic definition, of, characterizing, or pertaining to pleasure: a hedonic thrill. See more.
HEDONIC CONSUMPTION: MUSIC AS A PRODUCT. Kathleen T. Lacher, The Florida State University (The author gratefully acknowledges the conceptual inspiration of Dick Mizerski, the analytic and editorial help of Dennis White, and the overall support of Marya Pucely in the writing of this paper.) ABSTRACT - Hedonic consumption is a relatively new field of study in consumer research. It offers a.
Journal of Internet Commerce Volume 14, 2015 - Issue 3. Submit an article Journal homepage. 561 Views 5 CrossRef citations to date Altmetric Original Articles Hedonic Consumption in Virtual Reality. Joseph Ben-Ur Department of Marketing, School of Business Administration, University of Houston-Victoria, Victoria, Texas, USA, Enping (Shirley) Mai Department of Marketing and Supply Chain.
Consumer Choice Between Hedonic and Utilitarian Goods Consumer choices are driven by utilitarian and hedonic considerations. Consumers choosing among new automo- biles, for example, may care about utilitarian features (e.g., gas mileage) as well as about hedonic attributes (e.g., sporty design). Research sugge.sts that these different considera-tions map onto independent components of product.
Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective ABSTRACT - Recent criticism of traditional attitude concept and measurement leveled by consumer researchers who emphasize symbolic, esthetic, and hedonic aspects of consumption is reviewed. Traditional attitude concept is reviewed and the validity of the criticism is partly accepted. A new conceptualization o f.